Sponsor The 2016 London Boat Show

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The London Boat Show is globally recognised as one of the best international Boat Shows. The event provides companies and brands with a highly desirable association with sport, leisure, luxury and success. Each year it attracts a six-figure on-site audience of highly affluent opinion-leaders, and generates valuable media attention in the UK and overseas. There are numerous on-site Corporate Hospitality opportunities which could, for example be hosted in the Sunseeker Champagne Bar or a VIP Lounge.

And for 2016 you can use a value of your own goods and services towards payment on a contra-deal basis.

Digital Brochure

docksideDid you know that top end boat builders fly in prospective buyers from around the world to view their ocean-going craft that can cost up to £40 million and take two years to build?

The London Boat Show has everything from ocean-going luxury motor yachts moored outdoors to kayaks stacked indoors

For more information contact Adam or Clive on sponsorship@boatshows.co.uk



Sailing and boating is front page and lifestyle section content, not just sports page news. Think of how much space in tabloid newspapers and celebrity magazines is devoted to luxury yacht owners and the guests on their floating palaces.

GB Olympic strength in water sport events and Sir Ben Ainslie’s subsequent America’s Cup success have encouraged interest and active participation from the general public through to corporate and industry leaders. Sports in and on the water are higher in the public consciousness at many different levels of interest and engagement.

kayakingThe British marine industry contributes £2.9 billion to the British economy and attracts many household names such as F1 World Champion Lewis Hamilton who owns a Sunseeker 90 and music producer of X Factor fame, Simon Cowell who charters superyachts in excess of £50m.  Keen sailor, the Duchess of Cambridge has recently been in the press supporting four time Olympic Champion Sir Ben Ainslie in the launch of the America’s Cup team.  Ben Ainslie Racing has been backed by superyacht racing enthusiast and co-founder of Carphone Warehouse, Sir Charles Dunstone and Team Origin backer and deputy chairman of the London Organising Committee of the 2012 Olympic Games, Sir Keith Mills.  Thus substantiating the relevance of the marine industry to extreme high net worth’s and popular icons.

For more information contact Adam or Clive on sponsorship@boatshows.co.uk



CLICK HERE to have a walk around the show in 5D>


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For more information contact Adam or Clive on sponsorship@boatshows.co.uk



national presssunseeker launch

In January 2016 the London Boat Show will share ExCeL with the Telegraph Travel Show and the Telegraph Cruise Show. A universal ticket for all three events gives a projected total audience of 125,000 visitors skewed to an affluent audience with levels of disposable income significantly above average.

Visitors to the 2014 London Boat Show were 83% Male and 67% AB, usually described as either a hard-to-reach or expensive-to-reach audience through traditional advertising.                                                 National Press at the Sunseeker Launch with Presenters Chris Evans and Suzy Perry

black and white bar

Show Visitors at the Bar

Click here to view the Show visitor demographics >

For more information contact Adam or Clive on sponsorship@boatshows.co.uk


The event opportunities

  • Headline sponsor
  • Category or attraction sponsor
  • Sampling opportunities

+ Plus many B2B or B2C opportunities



  Boulevard Banner   Concourse Entrance  
  Boulevard Banners   Venue Entrance Banners  
  Show Entrance   Layout Placard  
  Show Entrance Opportunities   Show Layout Visibility  
  Showguides   Sponsors stand  
  Showguide Presence   Sponsor Show Stand  

entrance placards


tube signage


Venue Signage

  External Signage  


Whatever level of presence you want to benefit from it will be easier to afford in 20156.

Pay ‘cash’ the traditional way if you prefer. Or use some of your own inventory – values of the goods you produce or distribute, or the services you provide. Choose your own blend of cash and inventory.*

If your aim is to achieve some on-site sales we can look at a “Shared Rewards” scheme to reduce your upfront investment and make your full payment based on actual performance.

* Subject to acceptability by National Boat Shows Ltd



  top brands   top brands  
  Sunseeker   Princess  
  top brands  

 on screen

  Fairline   Multimedia Presence including Show website  


LBS Delivery

Headline Sponsor

Lifestyle category sponsor

Tertiary sponsor

Solus category status

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Use of LBS logo in marketing




Highest visibility floor space




High visibility floor space


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Inclusion in LBS advertising*

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Featured on LBS website*

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Featured in all LBS online marketing*

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Supply of VIP tickets*

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Corporate hospitality opportunities*

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Available from**




* Extent subject to level of sponsorship
** Can be a blend of cash and a value of inventory



For more information and to express an interest

For more information contact Adam or Clive on sponsorship@boatshows.co.uk . We look forward to hearing from you for initial discussions about what your brand or organisation may want to achieve through an association with the 2016 London Boat Show, and about payment with values of goods or services.


Crown Pavilions