Navico

Navico announces new Marketing Director for EMEA

Navico, the world’s leading manufacturer of marine electronics for the leisure market, has announced the appointment of Jim Deheer to the role of Marketing Director for the EMEA region.

Deheer’s previous role with Navico was as marketing manager for the UK and Ireland, a post which he held for eighteen months following a move from the Swedish company Silva, and in all he has over thirteen years of experience in the marine electronics sector.

With responsibility for overseeing the marketing operations across the key Europe, Middle East and Africa region, Jim will ensure the fulfilment of the 2009 marketing strategy, managing pan-regional marketing and promotional activities.  The appointment is part of a recent reorganisation of Navico EMEA headquarters that included the movement of the EMEA marketing department from Oslo in Norway to Romsey, UK, where Deheer and his new team will be based.

“I welcome the challenge of marketing the Navico brands and their products to the EMEA consumer base,” says Deheer.  “We have a range of new products for 2009 that is simply second to none, and while the present economic circumstances mean that we have to work harder than ever before, I am confident that we have all that we need to further increase our market share and consolidate our reputation as global leader in the sector.”

Jens-Thomas Pietralla, president and CEO of Navico, says: “I am delighted to welcome Jim to this important role.  He has the enthusiasm and experience to significantly boost our presence in the EMEA marketplace, and help ensure that the Navico brands are rightly recognised as the undisputed leaders in their respective sectors.”